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August is Vision & Learning Month!
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Why "Vision & Learning"?

August was first declared Vision & Learning Month in 1995.  The overall goal of this national observance is to help increase awareness among parents and educators on the prevalence of undiagnosed or misdiagnosed vision problems. 


Read the American Optometric Association's synopsis of their latest guidelines for children's vision exams


Due to the incomplete nature of in-school eye screenings, many vision problems can be missed completely or misdiagnosed as other conditions like ADHD.

Children who grow up with undiagnosed vision problems are often unaware that what they see is abnormal, and that means they don't know to ask for help. The yearly Vision & Learning Month campaign encourages parents to take their children in for a comprehensive vision exam every year.

Children with vision problems that are not diagnosed and treated may struggle in school and often go on to be adults with the same vision problems--children do not "grow out of" these difficulties.


Summer is the perfect time to see your optometrist.

 A comprehensive vision exam with a developmental optometrist is the first step to ensure your child's visual skills are ready for the coming school year!


Check out the 2020 Proclamations here!


 Past Campaigns

Summer of Skills: August is Vision & Learning Month 2018!
We made 2018 the #SummerofSkills to celebrate Vision & Learning Month in August!


See who Took the Pledge for Vision & Learning Month - click to view larger!


Why the Summer of Skills?

As technology becomes more and more central to our lives, the increased screen time means kids are starting school without basic skills like hand-eye coordination

Childhood activities like using scissors, drawing, painting, and handwriting are not only a great way to unplug, they also build the vital visual skills that children need to succeed in school and life!

Take the Pledge to give your child a #SummerofSkills
--you'll be surprised how easy it is to make a big difference! 





View the state and local proclamations that August is Vision & Learning Month in 2018!





In 2017, we urged parents to Keep Summer Learning in Sight because a  comprehensive vision exam and a season full of vision-enhancing fun are the best ways to prevent summer learning loss and identify  hidden vision problems that make it harder to learn when school starts in the fall!



VISIONary Toys Keep Kids Learning

Read about toys and games that build visual skills and keep kids using their brains all summer!