Companies and organizations interested in advertising in OVD are invited to download the Advertising Contract and return to COVD.
Download the Advertising Contract
Download the Classified Advertising Contract
Download the Publication Ad Guideline
If you are interesting in advertising with COVD, there are more opportunities available, including advertising in our newsletter. Please feel free to contact COVD with any questions or concerns.
Optometry & Vision Development (OVD) is the official publication of the College of Optometrists in Vision Development (COVD). OVD is a quarterly, refereed journal that is indexed in Psychological Abstracts and Ocular Resources.
In addition to articles of general interest relating to the prescription of lenses and prisms, management of binocular vision problems, and pediatric eye care, OVD publishes issues with special themes such as Amblyopia, Strabismus, Child Vision Development, Special Needs Children, etc. There is one special issue a year that includes an Annual Review of the Literature, annotated abstracts of the literature on all topics relating to behavioral optometry.
OVD is distributed to over 3,000 professionals, including members of COVD, Presidents and Deans of optometric colleges, optometric college libraries, and non-COVD optometrists and other professionals. OVD is considered the leading optometric journal in behavioral functional eye and vision care and is a primary source of information for optometrists in this specialty area.
Optometry & Vision Development (OVD) serves as the official journal of the College of Optometrists in Vision Development (COVD) and as such, the voice of developmental and behavioral optometry. Advertisements and promotions must therefore conform to the professional standards maintained by the College.
Guidelines
- All advertisements or promotions appearing in OVD shall be in keeping with the stature and professional dignity of optometry as a health care profession and of COVD.
- Advertising should be factual, attractive, designed to provide useful product or service information, and shall not include testimonials or any unsupported or extravagant claims.
- Advertising or promotions shall not, in and of itself, constitute an endorsement of any product or service by OVD or COVD. No advertiser shall state or imply endorsement of any product or service by OVD or COVD, unless specifically authorized in writing.
- Disparaging comments and price comparison shall not be made with similar competitive products or services.
- Advertising of prices shall be permitted provided it adheres to approved format and is done in a professional manner.
- General statements such as “Competitive prices” or inclusion of a telephone number for price quotations are permissible.
- Advertising for professional and/or educational meetings shall be permitted provided it adheres to approved format.
- Display advertising for practice or employment opportunities shall not appear in OVD, except for those placed by non-profit organizations, governmental entities, educational institutions, HMOs, PPOs, co-management/consultation centers or research positions with ophthalmic product manufacturers.
- Political advertising shall not be accepted.
- All submitted advertising shall be subject to the review of the Managing Editor, Advertising Manager, and the Editor. If and when a submission is found unsuitable for publication or inclusion, the advertiser will be so advised.